Celebrity makeup brands have become one of the most talked-about projects in pop culture. New brands are popping up everywhere lately, and celebrities are rushing to launch the next best line. Many of these brands are leading a new era of makeup, skin, and hair, but with so many, how can we truly know which brand offers genuinely good products and which is just popular for the famous name attachment? Below is an honest review and ranking of 4 of the most talked-about beauty brands that have been taking the internet by storm. Let’s find out who really deserves all the hype. 

Rare Beauty

Rare Beauty by Selena Gomez has grown greatly since its launch in 2020. The brand emphasizes on creating “makeup that you can feel good in without hiding what makes you unique.” Not only are they producing amazing products, but they are also spreading an amazing message on letting the imperfections shine. Rare Beauty has created a huge line of products and they continue to launch amazing cosmetics. Of their most popular products include the Soft Pinch Liquid Blush, which can be described as a lightweight blend-able formula that can be built up to the perfect color. Some other noticeable products include the Warm Wishes Effortless Bronzer Stick and the Positive Light Silky Touch Highlighter. Selena has truly formulated these to products to suit everyone and anyone, which is why they have gained such a cult following, placing Rare Beauty as #1 on this rank. Going back to the question of if this celebrity beauty brand is worth the hype, the answer is yes!

Rhode

Rhode by Hailey Bieber has been taking the internet by storm with everything from their iconic Peptide Lip Tints to the insane lines at the brand’s recent Los Angeles pop-up shop. The brand launched back in 2022 and has been thriving ever since, creating more and more products that set the bar from any other line. Though Rhode initially started as more of a skin care line, they have been leaning more towards makeup and everyone is living for it. Their newest launch includes the Peptide Lip Shape, a unique lip liner that contours and enhances the lips through the use of high performance skincare. Following their lip liner launch, they recently held their first Los Angeles pop-up shop in collaboration with LA restaurants affected by the fires. Hailey has created one of the most excellent and unique beauty brands to date, placing the brand at #2 of this ranking. And yes! Rhode is most definitely worth all the hype that it has received. 

Haus Labs

Haus Labs by Lady Gaga has been surfacing the media recently with talk about their Triclone Skin Tech Foundation and concealer. The Brand originally launched in 2019, formally known as Haus Laboratories. The brand relaunched as of 2022 under the name Haus Labs and has had a wide range of products recognized by beauty influencers of the media. Their foundation and concealer have both received a vast amount of recognition as the product has been placed on Allure’s best of beauty list for both 2023 and 2024. People love its high performance, medium coverage, and glowy finish that lasts all day long. Though it is shown to be a great line of cosmetics, some of the products can be hit or miss, such as their Bio Radiant Glassy Highlighter. It feels wet and sticky on the skin, and not like something that anyone would like to wear for more than a second, which ultimately ranks Gaga’s cosmetics line at #3. Regarding Haus Labs, yes, some of their products are done extremely well, such as the foundation, and do deserve the hype and others. Others like the highlighter simply aren’t as great. So is it worth the hype? The final verdict is a fifty-fifty split between yes and no; with a few more hit products, the brand will be 100% worth it. 

REM Beauty

REM beauty by Ariana Grande exhibits a futuristic aura with their space-inspired cosmetics. REM beauty launched in 2021 and has since produced several impressive collections, including their newest Wicked collaboration. Though there is much talk about the brand, it is hard to recall any products that have had the attention of the beauty industry. Because of its futuristic appearance, Grande has produced many glitter/shimmer forward eye, face, and lip products which seem to be the heart of the brand. Their Glossy Bomb has had a fair amount of recognition, but there is nothing truly setting it apart from any other brand. There is no doubt that the packaging is absolutely beautiful, but the product that lies inside is nothing out of this world! Ultimately, considering these factors ranks REM beauty last on the list at #4. So, is REM worth the hype? Honestly, it seems that it is mainly bought for its attachment to the pop-star and it remains the least impressive out of the four brands on this list. 

It’s no doubt that these celebrity makeup brands have all created immense success and were carefully orchestrated to better suit their audience. When it comes to it, some definitely outshine the other, but that doesn’t mean they aren’t all great in their own ways. Hopefully this helped to create a better sense of what is worth when it comes to celebrity makeup brands.