There has been a concerning surge in social media posts discussing the issue of children damaging products and samples at Sephora. Many young adults have been voicing concerns about the growing issue of the “Sephora kids,” which is becoming increasingly problematic.

Most popularly, photos have been circulating online, depicting real instances of children destroying samples in the Drunk Elephant section. Drunk Elephant, a skincare brand that has gained widespread popularity in recent years, is now attracting even young children. Products like viral bronzing drops, polypeptide cream, retinol, and Rosi glow drops are consistently selling out in stores. Children have also been creating “skincare smoothies” with these products by directly mixing the store’s samples. This behavior has not only caused shock and disgust but has also raised concerns about the appropriate age for children to use harsh makeup and skincare products.

While parents might try and justify that their children’s trips to Sephora would provide a fun outing with their friends, there are also parental responsibilities that must be considered. It is concerning that parents have been allowing their children to spend excessive amounts of money on products they don’t need, and not correcting their children’s inappropriate behavior towards employees. Many employees have shared videos on social media expressing their frustrations in these situations. Even customers have opened up about the disrespectful behavior of these children and their absurd spending of money.

Further, brands like Drunk Elephant and Glow Recipe contain ingredients such as retinol and chemical exfoliants like AHA and BHA, which can be harsh on the skin if used incorrectly. These children are likely using these products incorrectly, which could lead to long-term damage to their skin. This situation is also heavily impacting adults who rely on these products, as they are frequently unavailable due to the actions of these children. Therefore, it is ever so imperative for parents to educate their children about responsible behavior and usage of such products, as well as the importance of maintaining respect for other customers and store employees.